With Sustainability an interest anchor for PacPrint 2025 and all companies now acknowledging that Sustainability is no longer a nice-to-have but a must-have in the eyes of customers and employees alike, the Visual Media Association (VMA) has announced a new strategic partnership with leading consultancy, Ecocrave, to support member businesses in navigating their Sustainability journey with greater ease and confidence
Ecocrave offer expert consulting services to help reduce environmental impact and embrace eco-friendly practices
Ecocrave has a strong reputation for helping Australian businesses reduce their environmental impact while implementing eco-friendly practices that are practical, cost-effective, and aligned to commercial goals. For members of VMA, the idea is that this support will translate into a streamlined approach to meeting certification standards and positioning their businesses as sustainability leaders in the industry.
The partnership will see VMA members receive a free introductory session designed to identify Sustainability gaps and to help them chart a clear path
toward achieving Sustainable Green Print (SGP) certification across Levels 1 to 3 and beyond.
Kane Annesley, Founder of EcocraveKane Annesley, Founder of Ecocrave, says: “Growing up in a family of printers myself, I have seen first-hand the unique challenges and opportunities Sustainability presents to this industry in particular. Our approach is about supporting VMA members with actionable insights and guidance, equipping them with strategies that work: not just for the environment, but also for their long-term profitability.”
Kane will headline an upcoming VMA Power of Print free webinar, outlining ‘The Business Case for Sustainable Solutions in Print’, using real-world case studies to help dispel any myths that Sustainability can’t be implemented without breaking the bank.
The Ecocrave partnership is one of VMA’s Better Business Tools offerings, which VMA CEO Kellie Northwood says: “are designed to provide real value to our members’ bottom lines: from Sustainability initiatives to financial health checks and workforce development, we’re ensuring our members are future-ready.”
